WebNevertheless, the source attractiveness model includes four sub dimensions are endorser's familiarity, likability, similarity and attractiveness to the respondent (e.g., McCracken, 1989;McGuire, 1985;Ohanian, 1990). Further, both source credibility model and the attractiveness are used by Ohanian (1990) to define three sub dimensions ... WebApr 11, 2024 · This has received little attention in influencer marketing literature. Drawing on source credibility theory, this study investigates the dual mediation of emotional attachment (EA) and influence of presumed influence (IPI) in the relationship between SMIs’ credibility and followers’ IPB in the Pakistani fashion context.
Source credibility model (trustworthiness, attractiveness, expertise)
WebJul 1, 2024 · The source credibility model proposes that the efficacy of a message is determined by the degree of expertise and trustworthiness of the communicator (Hovland and Weiss, 1951; Ohanian, 1990, 1991). In this sense, expertise is the extent to which an individual is considered to have great knowledge about a particular topic ( Erdogan, 1999 ). WebDec 26, 2024 · 15-Point Source Credibility Scale (Ohanian, 1990) The three dimensions which were thought to be important within the source credibility model are defined in the … both political parties
Attractiveness, expertise and closeness: The effect of …
WebApr 5, 2024 · We chose to supplement Ohanian’s source credibility items with Besley et al.’s instrument because Besley’s instrument was developed through the examination of existing source credibility scales and a national survey. ... An integrated model of technology acceptance and source credibility theories. Comput. Hum. Behav. 2015, 48, 173–180 ... WebAug 31, 2024 · The Source Credibility Model belongs to the domain of social science research that claims that the effectiveness of the message is dependent on the perceived … WebAug 22, 2024 · The source credibility model and t he source attractiveness model are not without critics i n this field of research (Bower and Landreth, 2001; Erdogan, 1999) and … both positive and negative reinforcement